Veneta is a city in Lane County, Oregon, United States. Veneta was established in 1912 by Edmund Eugene Hunter, who named the settlement after his five-year-old daughter. Veneta post office was established in 1914. Veneta Hunter Vincent, the city’s namesake, died in 2000 at age 91. She had attended the city’s 70th anniversary party in 1982. Veneta has been the site of the annual Oregon Country Fair, originally called the Renaissance Faire, since 1970.
On August 27, 1972, the Grateful Dead played a concert—the first “Field Trip”—at the Oregon Country Fair site. The concert, a benefit for Springfield Creamery, has become legendary to Deadheads and is documented in the film Sunshine Daydream. The city’s name is used on Veneta, Oregon, a 2004 release by New Riders of the Purple Sage, which is a live recording of the group’s opening performance at the 1972 Field Trip.
The median income for a household in the city was $37,326, and the median income for a family was $40,909. Males had a median income of $33,897 versus $18,730 for females. The per capita income for the city was $16,239. About 11.4% of families and 9.7% of the population were below the poverty line, including 16.2% of those under age 18 and 7.2% of those age 65 or over.